Focused on inclusivity, authenticity, comfortability and durability, Sonderly is an outdoor gear and clothing company that prides themselves in ensuring that everyone who supports their brand knows that the company begins and ends with the people in mind.
This was a solo project where I was required to state the problem, design the brand, and execute the design that solves the problem at hand.
Whenever I shop for new outdoor gear or clothing, whether it’s a new jacket, boots, a hammock, or whatever it may be—I always finding myself bouncing around between companies rather than remaining loyal to any one company. When I asked my peers what they thought and if they acted the same, the general answer was that they too didn’t find themselves to be loyal to one particular company. When we asked ourselves why this was, the consensus seemed to be that there wasn’t a company that fulfilled a majority of our desires—that being inclusivity (in size and marketing appearance), authenticity in where and how their products are made, and having a durable product that could last for years on end.
In order to get a better understanding of what Sonderly could bring to the table that other companies currently aren't, I conducted a competitor analysis. This analysis helps to give a clear perspective into what the various strengths and weaknesses of competitor companies are and ways to make Sonderly better.
Through conducting the survey, I found that a clean and simple look seems to be the trend for this industry. Using a simple color palette with lots of imagery to push the outdoors and adventurist lifestyle. General shopping trends though, ease and functionality with a low amount of clicks seems to drive sales.
